Multiplicity & Visual Identities focuses on
contemporary and future corporate design and
visual representation. Its aim is to examine
visual identity strategies in the changing context
of hybrid societies. The programme aims to look
at the socio-economic, socio-political, and cultural
issues at the interface of private/corporate and
social/collective interests.
Multiplicity & Visual Identities is structured as a
blend of theory, practice and research. It combines
the academic scope of an interrogative course
programme; the intellectual exchange of a
speculative think-tank; the practical elements of a
critical design workshop on (cultural) identity, design
and image politics; and the pragmatism of a real-life 
research laboratory for cultural analysis.
31.07.10
The successful study and research programme has been
stopped at Zurich University of the Arts in summer 2010.
For inquiries words: corporate design, corporate identity, visuelle identität, visual identity, representation, design, communication strategy, public communication, design management, collaborative creative innovation, social transformation, participative communication, progression, transcendence, internet, new media, graphic design, multimedia, hybrid, multicultural society, democracy, opinion, creative leadership, trust, authenticity, science, art, design agency, design school, academy of art and design, think tank, experiment, education, sharing knowledge, entrepreneurship, ...
